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	<title>Jeff's Blog &#187; referrals</title>
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		<title>I Can’t Do That, But I Know a Man Who Can!</title>
		<link>http://jeffmccall.com/i-can%e2%80%99t-do-that-but-i-know-a-man-who-can</link>
		<comments>http://jeffmccall.com/i-can%e2%80%99t-do-that-but-i-know-a-man-who-can#comments</comments>
		<pubDate>Fri, 21 Nov 2008 12:00:49 +0000</pubDate>
		<dc:creator>Jeff McCall</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[testimonials]]></category>

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		<description><![CDATA[There’s an insurance company here in the UK who’ve been using an interesting marketing tactic in their television advertising recently. Now the casual observer may take the view that they’ve “lost their tiny minds”, because to the uninformed it may seem pretty crazy. &#8220;So what have they been doing?&#8221; I hear you cry. Well, when [...]]]></description>
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