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	<title>Jeff's Blog &#187; marketing tactics</title>
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		<title>Christmas Gifts &amp; Marketing Madness?</title>
		<link>http://jeffmccall.com/christmas-gifts-marketing-madness</link>
		<comments>http://jeffmccall.com/christmas-gifts-marketing-madness#comments</comments>
		<pubDate>Wed, 03 Dec 2008 10:26:47 +0000</pubDate>
		<dc:creator>Jeff McCall</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing ideas]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[Martin Avis]]></category>

		<guid isPermaLink="false">http://jeffmccall.com/?p=53</guid>
		<description><![CDATA[One thing you probably don&#8217;t know about me is that I&#8217;m a human ideas machine. I often find it very difficult to switch my brain off at times and that often keeps me awake. If I get an idea in the middle of the night I can&#8217;t sleep until I get up and write it [...]]]></description>
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		<title>I Can’t Do That, But I Know a Man Who Can!</title>
		<link>http://jeffmccall.com/i-can%e2%80%99t-do-that-but-i-know-a-man-who-can</link>
		<comments>http://jeffmccall.com/i-can%e2%80%99t-do-that-but-i-know-a-man-who-can#comments</comments>
		<pubDate>Fri, 21 Nov 2008 12:00:49 +0000</pubDate>
		<dc:creator>Jeff McCall</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[marketing tactics]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[testimonials]]></category>

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		<description><![CDATA[There’s an insurance company here in the UK who’ve been using an interesting marketing tactic in their television advertising recently. Now the casual observer may take the view that they’ve “lost their tiny minds”, because to the uninformed it may seem pretty crazy.
&#8220;So what have they been doing?&#8221; I hear you cry.
Well, when a customer [...]]]></description>
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