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	<title>Jeff's Blog &#187; communication</title>
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	<description>Success, Internet Marketing &#38; Life</description>
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		<title>It All Sounds Like Gobbledygook To Me!</title>
		<link>http://jeffmccall.com/it-all-sounds-like-gobbledegook-to-me</link>
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		<pubDate>Thu, 04 Dec 2008 19:08:46 +0000</pubDate>
		<dc:creator>Jeff McCall</dc:creator>
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		<category><![CDATA[Life]]></category>
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		<category><![CDATA[being understood]]></category>
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		<description><![CDATA[A gangster enters a darkened room with his lieutenant. In the corner, tied up and cowering on a small wooden chair sits his foreign accountant. &#8220;Where&#8217;s the million dollars you embezzled from me?&#8221; barks the gangster. His lieutenant steps forward, &#8220;Boss, the guy&#8217;s from overseas and doesn&#8217;t speak any English. I&#8217;ll have to translate for [...]]]></description>
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		<title>Where is Everybody?</title>
		<link>http://jeffmccall.com/where-is-everybody</link>
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		<pubDate>Sat, 15 Nov 2008 12:00:22 +0000</pubDate>
		<dc:creator>Jeff McCall</dc:creator>
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		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[communication]]></category>
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		<description><![CDATA[I was recently reminded of a TV advert promoting a travel company. In the ad a character was wandering about a wilderness calling out &#8220;Is there anybody there?&#8221;. The idea of the ad was that everyone had gone off on cheap holidays bought from the travel company. OK, so what&#8217;s the point? I was reminded [...]]]></description>
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