How Chatting Up Girls Can Boost Your Business
December 5th, 2008 . by Jeff McCall
First I’d like to apologise to all the ladies who, having read the title of this article, have jumped to the conclusion that I’m nothing but a sexist pig. I’m sorry, but the metaphor chosen seemed appropriate at the time and was the idea that sparked off this article. In the spirit of equalities please feel free to substitute ‘guys’ for ‘girls’ in my title.
Imagine after much time spent in bars, you reckon you’ve finally stumbled across the ultimate chat-up line. How would you have reached that plateau? And how would you know when you’ve got there?
To answer the first point, presumably you’ve worked your way through an extremely long list of the crummiest chat-up lines available. You’ve noted the responses received and systematically refined lines where you’ve got smiles, and dumped lines where you’ve had drinks poured over you. You know when you’ve finally reached your goal, because whenever you use the line, more often than not you end up with either a phone number or a date.
If you haven’t guessed yet, what you’ve been doing is testing and tracking. We test and track in every aspect of our lives. For example, to determine what food we like to eat, what clothes we like to wear and what cars we like to drive.
Just think about it for a moment and you’ll see I’m right!
Testing and tracking guide us in the right direction, and help us make the right decisions. So it stands to reason, we should employ it liberally in our business endeavours. But do you?
How are you ever going to achieve the most effective results with your business, if you don’t have a clue which advertising or promotion is working the best?
It stands to reason, if you’re running two promotions in parallel and the return on investment (ROI) of one is much higher than the other, your long-term results are going to be greater if you ditch the worst performer and concentrate all your resources on the other. If you didn’t know which was better you’d probably still be making some money, but not as much as you could have made.
You simply must know which promotions are effective for you and which aren’t!
There are 3 main ways you can track your ads:
1. Use Alternate Links
This method is fairly straightforward and can be achieved in a number of ways. One method is to create a new web page for every ad you place, that redirects to you’re offer page. You can then simply check your server logs to see which of your ad pages has been visited more often.
2. Install a Tracking Script
Take a look through the many script archives available online and you should find something suitable. There are both free and paid-for scripts that will do the job. If you’re not up to installing the script yourself, then you’ll probably need the help of a programmer to do it for you.
3. Use a Tracking Service
This is by far the easiest solution. Why spend a lot of time organising your own tracking, when for a modest fee you can let someone else do it for you?
Start tracking your ads and promotions today. Ditch the under-performers and pile your resources into the ones that have proved they work. Follow this simple strategy and begin to see your bank balance multiply exponentially.
Be successful.
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